Amplitude

Amplitude disclosed that its proactive product agent Wave is roughly 80% powered by OpenAI models, including GPT-6.1 Sol, GPT-6 Luna, and GPT-Image-2.5 Flare, converting product insights into implementation plans that can be handed to coding agents such as Codex. The company claims this compresses product improvement cycles from about a month to 1-2 days, with personalized suggestion cards on its own homepage driving a 160% lift in card-driven sends.

Amplitude disclosed that its proactive product agent Wave is roughly 80% powered by OpenAI models, including GPT-6.1 Sol, GPT-6 Luna and GPT-Image-2.5 Flare, converting product insights into implementation plans handed to coding agents such as Codex. The company says improvement cycles shrink from about a month to 1-2 days, with a 160% lift in card-driven sends on its own homepage.