Apple has reportedly cut the daily AI spending cap for some engineers from $300 to $200, signaling that internal AI costs are pressing against budget limits. The claim comes from a single newsletter briefing without public confirmation from Apple, and the scope and enforcement details remain unclear.
Apple
苹果
US consumer electronics and software company advancing on-device and cloud AI capabilities.
Curated Intelligence
Bloomberg's Mark Gurman reports in Power On that Apple plans to ship an autonomous, agentic Siri as early as next year, shifting from command-response to proactively managing tasks and acting on the user's behalf against ChatGPT Dots, Meta Muse and Grok. The report also says new CEO John Ternus has pressed software chief Craig Federighi to accelerate Apple's AI efforts.
Bloomberg's Mark Gurman reports that Apple CEO John Ternus is pressuring AI chief Craig Federighi to accelerate the Siri roadmap toward a capable AI agent able to compete with OpenAI's Dots and Meta's Muse. Two upgrades are slated: iOS 27.3 will give Siri fine-grained control over first-party apps such as Photos and Safari, while third-party app integration (e.g., ordering via Grubhub, booking through OpenTable) is expected next spring. The longer-term goal is a more agentic Siri capable of sustained multi-step tasks, potentially as early as next year.
Bloomberg reports that Apple's CEO is pressing the company's software chief to pursue a more ambitious AI strategy. The report discloses no specific models, parameters or product roadmap, reflecting only internal urgency over Apple's AI pace.