Counsel Health

Smart ring maker Oura announced it will acquire AI-native primary care company Counsel Health for $625 million, folding chat-based medical AI plus licensed physician access into the Oura app and expanding into preventative, acute, and chronic care. The deal follows Oura's indefinite postponement of its up-to-$2.2B IPO, signaling a strategy to build a closed-loop health service and fend off rivals like RingConn and Ultrahuman.