The Walt Disney Company

Disney and Adobe announced a multi-year strategic alliance giving Disney early access to new Adobe technology, with custom models built via Firefly Foundry trained on Disney characters, environments and visual styles to produce commercially safe, production-ready output. Disney's Imagineering division already uses Firefly for theme park development, and the partnership extends to internal creative workflows at Walt Disney Studios.

Disney and Adobe announced a multiyear strategic alliance to co-develop proprietary, artist-led generative AI models via Adobe Firefly Foundry, trained on Disney-specific character, environment, and style data for its film, parks, cruise, and ESPN pipelines. The goal is commercially safe, production-ready output that speeds up workflows.