Firefly

At its MAX event, Adobe announced it is embedding AI agents and generative features across Photoshop, Premiere, Illustrator, InDesign and Firefly, and released a Model Context Protocol (MCP) that lets external chatbots such as ChatGPT, Claude and Gemini invoke Adobe capabilities. Firefly also gains a private-beta prototyping tool called Builder, on-brand graph generation, localized image editing and AI video assembly, while its agent becomes proactive and always-on.

At its Max event, Adobe expanded generative AI across Creative Cloud and Firefly, introducing a beta Generative Remove tool in Premiere that lets editors mask and track an object on the timeline and erase it with AI-filled background detail. Photoshop and Lightroom gain similar automatic removal of distractions and blemishes, alongside new generative tools and collaborative experiences.