Rohan Paul (@rohanpaul_ai) · 10/21/2026, 01:18:02

Meta's AI Agent Muse Hits 10M Downloads in 40 Days with High Retention

By Rohan Paul (@rohanpaul_ai)
68AI Score
Executive Summary

Meta's AI agent app Muse has achieved 10.2 million U.S. downloads within just 40 days, a growth pace matched by only 11 other apps in history, most of which were mobile games. The app demonstrates superior user retention compared to competitors, with a 30% seven-day return rate, signaling strong consumer adoption potential for native AI applications.

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Rohan Paul (@rohanpaul_ai) · 2026-10-20 17

Meta’s AI agent Muse reached 10.2M U.S. downloads in 40 days, a pace only 11 other apps have matched in history.

Most of those were mobile games.

Its U.S. users stick around better than average, with 30% returning after 7 days and 23% after 14, against rival averages of 19% and 16%.

Daily active users hit 2.5M on October 16, up 15% in a week but still under a quarter of U.S. downloads.

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Meta's AI Agent Muse Hits 10M Downloads in 40 Days with High Retention | Today for AI