Rohan Paul (@rohanpaul_ai) · 10/12/2026, 22:31:33

Katzenberg-led Startup Negotiates Deep Sora Access and Customization Rights with OpenAI

By Rohan Paul (@rohanpaul_ai)
68AI Score
Executive Summary

A startup co-founded by Jeffrey Katzenberg, former Sora lead Bill Peebles, and ex-Dropbox CFO Sujay Jaswa is negotiating deep access to OpenAI's shuttered Sora video model. The proposed deal would allow the startup to heavily customize Sora and sell software built on it to filmmakers, in exchange for an undisclosed equity stake for OpenAI.

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Rohan Paul (@rohanpaul_ai) · 2026-10-12 14

The Information just reported a filmmaker-focused startup is negotiating deep access to OpenAI’s shuttered Sora video model.

Jeffrey Katzenberg, former Sora research lead Bill Peebles and ex-Dropbox CFO Sujay Jaswa co-founded that unnamed startup to build AI video for filmmakers.

Under the terms being discussed, the startup could heavily customize Sora and sell software built on it, while OpenAI would get an undisclosed equity stake.

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