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industryHEAT 11.4°

AI CURATED HOT STORY · 11/3/2026

Report: Hongguo Short Drama Surpasses Doubao in Users; AI Native Apps Hit 546M MAU

1 reports archived1 independent sourcesupdated 11/3/2026, 13:24:15
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A new QuestMobile report reveals a shift within ByteDance's ecosystem, where the free short-drama app 'Hongguo' (430M users) has surpassed the AI assistant 'Doubao' (419M users) to become the group's second-largest application. Meanwhile, the monthly active user base for AI-native apps in China reached 546 million, marking an 82.1% year-over-year increase, indicating rapid penetration despite intensifying competition among top players.

LATEST/A new QuestMobile report reveals a shift within ByteDance's ecosystem, where the free short-drama app 'Hongguo' (430M users) has surpassed the AI assistant 'Doubao' (419M users) to become the group's second-largest application. Meanwhile, the monthly active user base for AI-native apps in China reached 546 million, marking an 82.1% year-over-year increase, indicating rapid penetration despite intensifying competition among top players.

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11.814:00
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Coverage timeline

Total 1 reports · Latest first
  1. IT之家 · IT业界T2·65 pts
    • ByteDance's second tier shifts: Hongguo Free Short Drama (430M users) overtakes Doubao (419M users).
    • AI-native app MAU reaches 546 million with an 82.1% YoY surge, while plugins and web-based AI usage decline.
    • Doubao and DeepSeek dominate the top AI apps, but quarter-over-quarter data shows Doubao's activity slightly dipping while DeepSeek rises.