迪士尼联手 Adobe 打造品牌安全定制 AI 模型
迪士尼与 Adobe 宣布多年战略合作，迪士尼将获得 Adobe 新技术的早期访问权，并借助 Firefly Foundry 基于迪士尼角色、场景与视觉风格训练定制模型，产出可商用、可直接投产的内容。迪士尼幻想工程部门已在使用 Firefly 开发主题公园，合作还将扩展至迪士尼影业内部创作流程。
报道正文
Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
[Maximilian Schreiner](https://the-decoder.com/author/maximilian-schreiner/) [View the LinkedIn Profile of Maximilian Schreiner](https://www.linkedin.com/in/maximilian-schreiner-b6a5171aa/) Nov 9, 2026 Disney and Adobe are building custom AI tools together for the entertainment giant's productions. The multi-year partnership was announced at Adobe's MAX conference. Under the deal, Disney gets early access to new Adobe technology for its theme parks, cruise line, and ESPN content. Adobe says it will use Adobe Firefly Foundry to build custom models tailored to Disney's brands. Those models will be trained on knowledge of Disney characters, environments, and visual styles to produce commercially safe, production-ready output.
Disney's Imagineering research division already uses Firefly for theme park development. Adobe will also expand internal creative workflows at Walt Disney Studios. The Walt Disney Studios' StudioLAB and ESPN's innovation hub ESPN Edge are part of the deal too, where AI is meant to boost fan engagement for sports content and unlock new uses for ESPN's archive.
Disney had previously struck a deal with OpenAI and then walked away from it, and was also involved in the bankruptcy of Character.AI. According to Bloomberg, Disney is planning to cut thousands of jobs and trim costs by 20 percent annually. It would be the company's fourth round of layoffs this year.