苹果 CEO 回应 AI 战略：拒绝为 AI 而 AI
苹果新任 CEO John Ternus 在采访中重申公司 AI 立场，强调技术应无缝融入用户体验而非作为独立卖点。他承认外界对苹果 AI 进度的质疑，但坚持认为产品的情感价值与人性化设计优于单纯的技术堆砌，并淡化了智能体取代传统应用的担忧。
报道正文
During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape.
Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer. But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that “everyone has an opinion,” he insisted, “I really like where we’re at.”
Ternus added that Apple is “absolutely going to leverage AI” in its new products, but he said, “We don’t want to ship AI for AI’s sake. When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”
And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,”That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”